Since its inception, augmented reality technology has advanced significantly. One of the Boeing researchers, Tom Caudell, first used the phrase “augmented Reality” in 1990. Before it, there was no apparent separation between virtual reality and augmented reality. Things started to change quickly in the 2000s, and more and more companies are now using new technology and does augmented reality game development. The once-seeming-distant future of augmented reality technology began to become a reality with the development and widespread acceptance of smartphones, followed by the release of Hololens and Oculus Rift. Understanding the principles took some time, but developing an augmented reality application is relatively easy; all that is required is an understanding of the whats and whys. However, this does not imply that the augmented Reality sector is a world of unicorns and rainbows. Not at all. We shall discuss the difficulties the expanded reality sector is now experiencing in this essay
Challenges Facing the Augmented Reality Market
Absence of Successful Business Models
Let us explain: business is booming in the sector. The industry for augmented reality apps is seeing a constant influx of investments, and things are looking well overall. All of these investments have yet to pay off, however. It is the first time anyone has developed a specific AR-related Business Model that would be successful over the long term, which is one of the reasons (besides, probably, the gaming industry.)
While many large companies are experimenting with various AR-related solutions, and startups are springing up like mushrooms after a rainstorm with increasingly bizarre concepts. One thing needs to be kept in mind: all of these solutions are incorporated into business models that can function effectively with or without an AR solution.
Pokemon GO, the most significant AR product in recent memory, only achieved financial success because of the strength of the brand. The retention rate increased after the first buzz subsided. IKEA and Amazon’s augmented reality apps are amusing, but you can live without them.
Nevertheless, there is a bright spot in the shape of industrial businesses. Why? There are several industries where AR technology might be helpful, and they have the financial resources to accelerate research.
I’ll list a few:
- Building project proof of concept;
- Conflict Checking;
- Monitoring the progress of the project;
- Visualized hidden infrastructure;
- Maintenance guidelines
Absence of Standards for Augmented Reality App Design & Development
Standard serves as a common language for software programmes. One method to ensure compatibility and a contribution to the broader advancement of technology is to do this.
It’s too soon; that’s the only explanation. The technology is still fresh and developing, both hardware and software (despite “technical” being around for a while.)
What, then, is the issue? Without standards, each project using augmented reality is unique and seldom interoperable with the others.
Privacy and Security Concerns with Augmented Reality
The AR sector has many issues related to privacy and security. There is a significant possibility of getting into problems unintentionally because of flaws in augmented reality programming, oversight, and carelessness.
The main problem is that there needs to be more specific legislation defining what is and is not permitted in an augmented reality setting. It implies that technology may be used for good and evil, amusement and harmful purposes.
Consider the “try before you purchase” option for clothes. However, someone may overlay another naked body to spread rumors about you or use blackmail instead of covering your body with clothing. The developers’ unwillingness to move before they are any heat on the corner is the second aspect of the issue.
Poor Content and Use Case Quality
Even though augmented reality technology is evolving quickly and increasingly broadening its application, the issue with its content and use cases persist.
Although augmented reality (AR) technology is still in its infancy, the above solutions seem a little underwhelming compared to what increased. The reality development companies are attempting to accomplish with essentially the same tools (all HoloLens or Google Cardboard projects relating to Healthcare or Education). Developers with a solid understanding of technology and the ability to provide a usable and accessible experience are in short supply.
The fact that AR is an addition or augmentation of the other item and can only succeed by being a natural extension that makes the entire activity more straightforward and efficient is part of why this is the case. This comes with attempts and failures.
On paper, AR displays for automobiles seem like an excellent concept, but they are not a practical solution. However, AR in engineering or medical training is beneficial. The same is valid for designing infrastructure and on-location simulations.
There is nothing to worry about augmented Reality technology, even though the list of issues associated with AR shown above may appear scary and off-putting. It has demonstrated its capacity to improve convenience and user experience.The answer to these problems is more a matter of time than anything else, and inevitably, AR technology will soon establish its foothold and operate on its terms.