Any marketing strategy should have the main goal of increasing sales. We often get lost in the process and lose sight of the micro goals. Increase web traffic through SEM campaigns, SEO strategies, and getting likes and followers on social media networks.
These are important and necessary goals, but we must remember the focus for all digital actions is on conversion. The key to ensuring that our business grows and prospers is to capture leads or get sales.
Know your customers
It will be easier to motivate them to buy if you know your customers. This information will allow us to promote products online by creating relevant copies and highlighting the benefits users will receive when they purchase them.
However, knowing your location, likes, and interests will help you to promote the products on the web
This will allow us to create appropriate copies, highlight the benefits and the needs of the product, and take the best performance from the budget.
Analyze your competitors
It is said that keep your friends close, and your enemies further apart. No matter if you are a large company or a benchmark in your sector, it is important to remember the actions of your competition.
This will allow us to identify which actions are effective and which do not and then use that business intelligence to our advantage.
Pamper your product
Your strategy’s star is your product or service. You don’t have to spend a lot of money on SEO or social media, but if your product or service isn’t popular or customers are unwilling to pay for it, then you have no choice.
Differentiation is the best resource in these situations. You must differentiate your products and services from your competitors.
SEO
It is crucial to increase traffic to your website to increase sales. The more quality traffic we have, the greater our chances of converting. SEO positioning is the best way to do this.
SEO has the highest conversion rate because the user who purchases a product from a website is already searching for it.
They also have an added advantage: users trust organic results over paid ones in search engines such as Google. You will find better-quality material in these positions, as not everyone can be among the first search results.
SEM
SEO can be a slow process that requires many actions and time to optimize the web and content. Many times, we reach the limit of our campaigns and need additional traffic beyond organic.
Don’t stop generating traffic to the internet. Optimize your campaigns to increase sales for your business. Bid more for keywords with a higher conversion rate in search campaigns or placements on other websites that can result in higher conversions in display campaigns.
To maximize your campaign budget, you must know the conversion rate to get a positive return.
Social networks
It’s interesting to see how many businesses view social media as a vital part of their marketing strategy but feel it is not a sales channel. Google Analytics shows that traffic channels are one of the most important
This means that customers may know us via networks but end up closing the sale via other channels, such as SEM, SEO, or direct.
This is a common process since users often see our ads on networks and then access the internet to make their decision. But don’t forget to use hashtags in posts on social platforms which can help your brand attract customers when customers search on social media.
Recommendations, testimonials, and seals of quality
Trust, security, and credibility are essential aspects of closing online sales. They convey professionalism, security, and seriousness to the users.
An online business must pass an audit by the stamp issuing bodies to allow it to use the stamps. This will verify that your page meets the requirements. But what is a common issue with social media marketing plans?
As an additional guarantee for the quality of the product/service offered, we can also rely on testimonials or recommendations from benchmarks or users in the sector.
Optimized for sales
After finding the product that interests them most on your site, the customer clicks the button and adds it to their shopping cart. It looks great, so he starts to search for his credit card.
Your website’s payment gateway is too complicated, with many fields that are personal and unneeded. The joy that you initially felt turns into disappointment. Your efforts in positioning, campaigns, and optimizing files have been futile since closing the sale is an essential point.
Email marketing
Email marketing is an excellent way to reach out to your customers and keep them informed about the latest promotions or news from our company.
Segmenting your email list is key to increasing sales in your online store. Segment your customers based on their preferences, web behavior, and tastes.
Segmenting correctly allows you to send emails to customers who abandon their shopping carts, offering discounts or free shipping. Send an email to subscribers that haven’t visited your site in two months.
If you need more help with your SEO and marketing, reach us at Digital Specialist today.